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SEO London outreach efforts are guided by our data-driven strategy. With a focus on building relationships with student societies, universities organisations, and other charities across the UK, we aim to reach as many diverse students as possible and make sure they’re aware of the world-class support and opportunities available at SEO London. 

Two main networks currently comprise SEO London’s outreach strategy: The Student Societies Network, and The Campus Ambassadors Network. With a burgeoning team of French ambassadors, our outreach network now covers over 900 miles from St Andrews to Antibes


Launched in the Autumn of 2021, SEO London’s Campus Ambassador programme is an opportunity for the charity to have presence on campus while engaging our candidates in various outreach activities. All our ambassadors are enthusiastic volunteering SEO London candidates who fully prescribe to our notions of the virtuous cycle and the importance of giving back.  

We work closely with our ambassadors to improve their professional skills and achieve their personal development goals. With three different Ambassador types, our ambassadors have flexibility and freedom in the work they do. 

Campus Ambassador – The first point of contact for many potential SEO Candidates. Promoting SEO London and our opportunities, attending events and distributing promotional material

Networking Ambassador – Connecting SEO London with student societies and university staff. Helping the outreach team find out relevant events that are occurring on campus 

Online Ambassador – Supporting SEO London by creating an engaging presence on social media, sharing our content and opportunities with students that need it the most.  

If you are an SEO Candidate and are interested in becoming an ambassador, please email our Ambassador Coordinator Fred at   

Student Society Network 

This academic year we are focusing on strengthening our relationships with student societies across the UK, expanding our reach and impact to ensure as many diverse students as possible are receiving our support and bettering their chances at a fruitful career in the industries we work with. 

Partnering with student societies allows SEO London to deliver targeted and tailored events to student groups on a whole range of topics from: industry specific workshops, CV clinics, diversity & inclusion talks, and more. 

In addition to providing connections to world-leading firms, our network creates the opportunity for societies across the UK to partner up and collaborate with one another, expanding their own network and member base. 

Calendar of Events & Fairs
Our Partnering Societies  

University of Cambridge

- Student Investment Fund Society
- African Caribbean Society 

Imperial College London

- African Caribbean Society 
University College London

- Asset Management Society
- Consulting Society

- Business Society- Real Estate Society
University of Manchester

- BA Econ Society

- Data Science Society

- Trading and Investment Society (MUTIS)
University of Warwick

- Warwick Business School Society WBSS
- Warwick Economics Society
- Warwick Hedge Fund Society

- Warwick Bar Society
University of York

- Investment and Finance Society

- Consulting Society

- York Law Society

University of Exeter

- Exeter Student Investment Fund 


- One Scotland

University of Glasgow

- Trading and Investment Club

University of Bristol

- Real Estate Society

- Women in Finance Society

University of Exeter

-  Exeter Student Investment Fund Society

University of Leeds

- Leeds Union Trading and Investment Society LUUTIS
- Women in Leadership Society

- African Caribbean Society 

- Data Science Society

University of Nottingham

- Nottingham Economics & Finance Society NEFS

- CompSoc Society

University of Sheffield

-  BAME in Engineering

University of Southampton

- Lawyers Without Borders

University of Sussex

- African Caribbean Society

Queen Mary University of London

- Banking and Finance Society

If you are a student society leader and would like to discuss partnership with SEO London, please email our Outreach Coordinator Amer at

Meet The Team


Ray Shami

Head of Outreach

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Ray has been involved in the third sector working across several charities, NGOs and grassroot organisations in the education, employment, refugee integration and LGBTQ+ advocacy sectors. Some of his previous roles are Director of Outreach and Social Affairs, Integration Counsellor, Educator and Senior Employment and Integration Adviser. Ray’s journey starting from his hometown in Syria and across a few countries had led him to SEO London where he is pursuing his passion for outreach and social impact in the brilliant space of diversity and inclusion. 


Margo Lorusso

Senior Programme Coordinator

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Margo comes from a finance background, she launches her career in the insurance sector then worked in sales for more than 3 years. Originally from France she oversees the French expansion at SEO London. As a part of the Corporates Team, she is mostly engaged in the relationship with our amazing sponsors firm Google.

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Ummi Ahmed

Outreach Coordinator

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Ummi is a graduate in Criminology and Psychology from London Metropolitan University with many years of experience within the Corporate world. With her extensive skillset in Public speaking, Employer Account management, Relationship management, leadership and teamwork. She has been able to support over 2000 under privileged people back into sustainable employment working with the Department of Working pensions. She is now an Outreach Coordinator for SEO London leading our Ambassador programme alongside nurturing our partnerships with the female led University societies.


Amer Raawan

Outreach Coordinator

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Amer has got a long experience in the charity sector ranging from working with UNHCR and Syrian Arab Red Crescent back in his hometown in Syria, to charities that help refugees and underprivileged people in the UK. He's got a bachelor degree in English Studies from Tishreen University, Syria, and MA in Gender and Media from the University of Sussex, UK. He is now occupying the position of Outreach Coordinator with SEO London.


Eva-Maria Matzka

Outreach Marketing Executive 

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Eva has been working with non-profits and charities for 5 years with a focus on Marketing and Communications. Originally from Vienna, Austria, Eva moved to Dublin for her studies and then onto London. She holds an MA in Race, Media and Social Justice from Goldsmiths, University of London and throughout her career social impact and creating change has always been important for Eva. She joined the SEO Outreach Team as Marketing Executive and supports the team with any branding material and social media.


Aqilah Vawda

Senior Outreach Coordinator 

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Aqilah comes from background in leadership development for public sector organisations. Originally from Manchester, Aqilah went on to read Classics at the University of Glasgow, where she was heavily involved in sports and student welfare. She then moved to London to begin her career and started working for a management consultancy to head up their public sector division. She now holds the role of Senior Outreach Coordinator, working across the Schools and Outreach teams, to build SEO London’s school partnerships.

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