If you are an SEO alumni, supporter or firm and would like to learn more about how you can get involved with our charity we’d like to hear from you!

Get Involved

SEO London continues to exist because of the passion and dedication of our supporters. Whether it’s through volunteering, mentoring, training or sponsorship; we rely on all of you to be able to continue doing the work we do to support our candidates.

Part of our DNA is a strong giving back ethos. Our mentors and trainers are former SEO students who, having gone on to successful careers, return to nurture the next generation.

Become a Mentor

Whether you are part of the alumni or just a supporter, inspire our Careers and Schools candidates.

Learn How


Current candidates, alumni and supporters can get involved in our events, training or delivering one of our projects.

Learn How

Become a Sponsor Firm

We are always keen to hear from firms who want to work with us in delivering their CSR, diversity and recruitment objectives.

Learn How

Become a Mentor

What is a mentor?

(n.) a wise and trusted counsellor and teacher

Mentoring is a qualitative experience and is difficult to quantify. The benefits are not always immediate. It should be a symbiotic, rather than a parasitic relationship. As a group, SEO candidates come from backgrounds that are traditionally underexposed to industries that we provide access to. Often, they know far fewer people in the industry and can greatly benefit from the mentoring and networking opportunities.

What are the benefits of mentoring?


  • Exposure to an experienced professional with vast knowledge about an industry.
  • Access to a sounding board to help you develop a mature perspective on an industry of interest.
  • Access to a confidante who you can be completely honest with helps to develop a sense of comfort and belonging. This is useful, in particular, in keeping talented ethnic minorities and women in industry.
  • Access to someone who cheers you on and helps boost your confidence and self-esteem.
  • Access to a positive role model who is where you’d like to be and prioritises giving back.
  • Access to additional networking opportunities, created through your mentors’ contacts.


  • Taking an opportunity to give back.
  • Demonstrating your support for broader diversity initiatives.
  • Reflecting on your own success and career path.
  • Developing coaching skills someone and further develop these coaching skills.
  • Access to potential mentors for your own career.
  • Mentors frequently have great admiration and respect for their SEO mentees and report back that they feel they gained more from the experience than the mentees themselves. Many mentees are remarkable and accomplished young people and many have overcome great obstacles.
What is the skill set of an effective mentor?
  • Ability to listen.
  • Ability to give constructive and helpful feedback.
  • An understanding of the importance of professional relationship building, particularly for people who come from backgrounds that do not traditionally have established networks within industry.
  • Honesty
  • Objectivity
  • Willingness to provide thoughtful coaching and guidance.
  • Non-judgmental and open approach
  • Supportive nature, particularly when mentee makes mistakes.
  • A desire to help mentee do his/her best and recover from setbacks
  • Ability to openly discuss gender, identity, ethnicity, etc., and to consider multiple perspectives about how these play into the workforce.

Matching mentors to mentees

We typically look to match mentees to mentors with common interests or backgrounds. This can include any of the following – secondary school, university, degree, ethnic background, regional background, personal or business interests. Alternatively, if you feel that there is a certain personality type that you would be best suited to mentoring we can also look to ensure your mentee fits this profile.

SEO School logo image

Mentoring on the Schools programme requires less than one hour a week of your time with the majority of interaction taking place over a secure online e-mentoring platform. This is extremely easy to use and will make interacting with your mentee simple and convenient wherever you are.

As the beneficiaries of the Schools programme are 18 and under, there is a level of safeguarding that we must adhere to. All volunteers offering to become mentors for the Schools programme must complete a CRB application for an Enhanced Disclosure and attend a child protection & mentoring training session.

If you are interested in becoming a mentor please email us at: schools@seo-london.org.

SEO Careers logo image

We want our interns to have the best possible experience during their internships so they will be the top hiring choice at their firm at the end of the summer. Students are allocated an industry mentor to help guide them through their summer experience and ensure they outperform their peers.

We would hope that the time commitment should be no more than a few hours over the course of the summer. This would include meeting the student at least once for a coffee or lunch and then being available for follow up calls and emails during their summer placements. If a student requires any in-depth support this is something that will be provided by the SEO staff and alumni network, where possible.

If you are interested in becoming a mentor please email us at: info@seo-london.org


Whether you want to offer your expertise or develop your skills, we have opportunities to volunteer at SEO throughout the year. We have project based opportunities for those with specialist skills and development opportunities for office volunteers looking to gain experience.

If you are interested in volunteering please register as a supporter. When we have a suitable opportunity, we will get in touch.

Become a Sponsor Firm

SEO can help corporate sponsors access the brightest and most talented students from under-represented and under-served communities at both secondary school (SEO Schools) and university (SEO Careers) level for mentoring, internship and graduate recruitment opportunities.

Benefits for Sponsors:

  • A national pipeline to the UK’s most talented secondary school and university students from under-represented communities.  SEO partners with leading non fee paying schools across all 32 London Education Authorities and visits 50+ UK university campuses every year.
  • SEO’s extensive screening, interviewing and selection process to choose the strongest candidates for SEO partners. By working closely with its partners, SEO gains a comprehensive understanding of the requirements for success in each environment.

If your company or firm would like information about becoming an SEO Sponsor Firm, please contact us at: info@seo-london.org.

  • Opportunity to host an executive roundtable, seminar, or reception to showcase your organisation's mission, culture, and opportunities to the broader candidate group.
  • SEO partners with industry leading firms across a huge range of career paths.  This includes global companies, prestigious investment banks and technology firms, top-ranked corporate law firms, and elite strategy consultancy firms and advertising and marketing agencies.