The Advertising and Marketing Technology (AdTech/MarTech) industry is frequently reduced to a handful of familiar names: Google, Facebook, Amazon, Baidu , among others. However, these names represent only a small fraction of a vibrant, advertising ecosystem that ranges from massive consumer product group companies (e.g. Unilever, Proctor & Gamble, etc.) controlling £ billions in spend to the massive marketing agency conglomerates (e.g. WPP, Publicis, Dentsu, etc.) that advise on that spend, to hundreds more intermediaries that provide analytics, brokerage, optimisation, and ultimately form the bridge to billions (!) of consumers around the planet. The sector attracts huge M&A interest, huge PE/VC interest, and is consistently in the headlines as the driving force behind a huge range of consumer tech developments.
Come learn from experts about the latest shape, internal structure and trends within the AdTech/MarTech industry, and what that means for investment and employment outcomes.
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