HerCapital Logo.pngHerCapital: Closing the confidence gap

Are you confident in your leadership abilities? Did you know that 76% of working women today wish they had learned more about leadership and had more leadership opportunities while growing up?

Confidence and leadership are inextricably linked and to have more women in leadership positions in industry, we need more confident women. SEO London’s flagship leadership programme is designed to raise the next generation of confident female leaders that can start their careers with success.

HerCapital is holistic in its approach and is the ultimate leadership programme for the millennial female. This year-long programme exposes you to influential female leaders and develops your skills in a practical way to help you grow into a confident leader in whatever industry you decide to pursue.

Participate while you study with everything designed to fit around your schedule and help you maximise your first year at university. The skills you develop will give you the confidence to be the very best version of yourself no matter which career path you ultimately choose.

HerCapital – Closing the confidence gap: challenge unconfident mindsets, get inspired, build a supportive network and do something meaningful with your time at university.

Interested in Becoming A Corporate Sponsor For The 2018/19 Cycle? Click here

Key Benefits

Embark on a journey of self-discovery and all-round personal growth through:

2 x Professional Development Workshops

Topics: confidence building, personal branding, networking, navigating mentorship relationships, goal setting and much more!


Weekly practical challenges to complete while at university

A Buddy System

Partner with successful females who have completed a spring week, industrial placement or an internship

Fundraising and Awareness Projects

Fundraising challenge for charity A21 who fights against human trafficking of vulnerable women


Interactive fitness challenges to develop key disciplines of ultra successful people

Technology Training and Technical Workshops

Coding with industry professionals and technical finance workshops over the summer holidays

Summer Internship Opportunities

Intern with our sponsor firms in an office environment, including roles within risk, legal, marketing, HR, regulation and more!

Exclusive Summer Networking Event

Build your network by meeting industry professionals

Application Process

Register for an SEO Candidate Profile & Upload Your CV

If you are only interested in SEO London’s HerCapital programme, be sure to highlight your interest in applying for the HerCapital programme on the registration form. Please note that all female candidates registered on SEO London’s candidate portal will be invited to apply to the programme 

Competency Questions 

 ALL SEO Candidates wishing to apply will need to complete competency questions and short questionnaire

Video Interview

Successful candidates will be invited to complete a video interview. Decisions on selecting HerCapital Associates will be made after this stage

Who Can Apply?

1st Year Female Students on a 4 Year Course (2021 Graduates)
Studying All Degree Disciplines
Apply Now


HerCapital – Closing the confidence gap: The ultimate leadership programme for the millennial female.

HerCapital Providers (Sponsors)

Aberdeen Asset Management logo
Hellios Logo



SEO London’s HerCapital programme was created in direct response to HM Treasury’s Women in Finance Charter. The vision of the programme is to ensure that the pool of confident women entering the financial services industry continues to increase year on year such that long term industry targets and that of firms is achievable in the years to come.

Benefits for Sponsors:

  • A national pipeline to the UK’s most talented secondary school and university students from under-represented communities. SEO partners with leading non fee paying schools across all 32 London Education Authorities and visits 50+ UK university campuses every year.
  • SEO’s extensive screening, interviewing and selection process to choose the strongest candidates for SEO partners. By working closely with its partners, SEO gains a comprehensive understanding of the requirements for success in each environment.

If your company or firm would like information about becoming an SEO Sponsor Firm, please contact us at: info@seo-london.org.

  • Opportunity to host an executive roundtable, seminar, or reception to showcase your organisation's mission, culture, and opportunities to the broader candidate group.
  • SEO partners with industry leading firms across a huge range of career paths. This includes global companies, prestigious investment banks and technology firms, top-ranked corporate law firms, and elite strategy consultancy firms and advertising and marketing agencies.

Frequently Asked Questions

1. What is the confidence gap?

A report by the institute of Leadership and Management showed that 50% of women report self-doubt about their job performance and careers, compared with less than a third of male workers. This is a problem because oftentimes a lack of confidence can affect competence and has led to a lack of female leaders in the corporate world. Confidence and leadership can be cultivated and we are here to help our students be the best they can be.

2. Why should I apply to this programme?

The HerCapital programme is a solution to addressing the confidence gap. Research shows that a lack of confidence can affect a woman’s ability to ask for the following in her career: sponsors, mentors, access to senior leadership, job opportunities beyond their experience, a career path plan, a promotion, a new role or position or a pay rise. By taking part in HerCapital, you maximise your chance of career success.

There are very few programmes that are holistic as this one. This programme allows you to maximise your potential and exposes you to several industry professionals, which can help you confidently take your career in any direction you feel is the right one for you.

3. Where will the programme take place?

The HerCapital programme has been designed to fit around your timetable schedule and most of the training will be on campus. During the academic year, there will be 2x in-person professional development workshops (topics: personal branding, confidence building, networking, navigating mentorship relationships and much more) on 27th November 2017 and 21st March 2018 (during the Easter break). During the 2018 summer break, there will be more in-person interaction and training with industry professionals. Training will include coding workshops and interactive case studies with industry professionals. There will also be a final networking event in London.

4. Why is the main focus on financial services?

SEO London has a long-standing relationship with several leading investment banks and asset managers. The financial services industry is unique in its breadth, allowing delegates to gain exposure to a range of roles including risk, legal, marketing, HR, regulation, insurance, tax and more. The financial services industry is also still underrepresented by females and values diversity. Therefore, learning how to successfully operate and navigate this industry will help HerCapital Associates to build the transferrable skills required to be successful in any career.

5. Why do you require a minimum of 2 students per university?

There will be a total of 50 HerCapital Associates across the UK on the programme. When selecting candidates, SEO London will ensure that we have at least 2 students per university. This will ensure that students will remain accountable to each other during the course of the programme and can help each other to complete the weekly challenges, as well as the fitness and fundraising components of the course. To maximise your chances of being selected, please do encourage your fellow course mates to apply.

6. How much time will I need to dedicate to this programme?

There are two in-person training workshops that will require your attendance in London (one in November 2017 and one in March 2018 during the Easter break). However, the rest of the programme during term time will take place at your respective universities. The HerCapital programme has been designed to fit around your timetable schedule. The challenges will be simple but impactful and allow you to navigate your university career in a very purposeful way to ensure you get the most out of your university experience. During the summer break of your 1st year of university, there will be a few weeks of in-person technology training and you will be required to participate in technical training workshops.

7. I am a female student in the 1st year of a 3-year course or the 2nd year of a 4-year course. Can I apply?

Unfortunately, you will not be prioritised for this programme. However, you will be eligible for SEO London's First Year Fast Track Programme which has been extremely developed; we will support you through education events, application support, interview support and training to help you secure a Spring Week/Summer Internship/Industrial Placement. Your focus should be on trying to secure these types of opportunities.

8. Why is this only available to female students in their 1st year studying a 4 year course?

1st years on a 4 year course are not eligible for any other programmes and therefore don't have to worry about submitting numerous applications or preparing for interviews throughout the year. Given the requirement to fully commit to the programme, we feel that these students are best placed to do so given they have more time to spare.

9. I am a female undergrad but not eligible to apply - how can I get involved?
  • Sign up to be a Buddy! Each HerCapital Associate will be assigned a buddy who has successfully completed a spring week, summer internship or an industrial placement.
  • Connect us to relevant societies on campus.